 | Will you watch a Lollywood movie this Eid?
16 August 2012
|
| 
Shareeka is a Punjabi film dubbed as Noor’s comeback, as his last film tanked at the box office last year. The film is considered to be a family affair, as the story line builds upon families who live in a joint system and the myriad of issues which come along with such an arrangement. As this system of living is a norm in Pakistan, it should be a film that most people can relate to.
When the film was announced on his birthday in February, Noor had earnestly stated that it was important that whatever work was done represented Pakistani cinema in a positive light. Since then, the hype surrounding it has increased, as big industry names such as Shaan, Saima, Mustafa Qureshi and Irfan Khoosat look to bring star power to the project.
“This is a film that is made in the right way,” says actor Irfan Khoosat, who sees Syed Noor as influential for Pakistani film as Waris Shah, the renowned Punjabi writer of “Heer Ranjha” who brought Punjabi literature on the map. “It has a proper story, and across the board, the director and actors put in all their efforts to make sure a good film was created, that too in some of the hottest times of the year,” he adds.
Khoosat, who also starred in Bol, says that it is important to win back the audience that was once hooked to Pakistani films. Without delving too much into the class debate, he said that the ‘viewing class’ is thirsty for family entertainment. “The elite can curse at us like they always do, our real worry is the family viewers who would routinely come to watch. We need them to come back,” says Khoosat.
“People are critical of Punjabi films without even watching them, which is unfortunate,” states Khoosat, who is hoping that this will change. “Critics are also important, but I think the biggest thing is that people come and watch the film and give it a try,” he added.
Prospective releases
While the Ministry of Commerce has issued a No Objection Certificate (NOC) which has allowed a print of the film Ek Tha Tiger to enter Pakistan, it still waits to be approved by the censorship board. Afzal Rasheed, the manager of the company importing the film said that company was unwilling to speak on the promotion of the film until everything was cleared.
“The issue of whether the film will pass censors remains to be seen,” says Rasheed. Speaking about the prospects for Eid, he said several Hollywood films would be playing, but Shareeka would be the major release amongst Pakistani films.
Ishq Khuda starring Ahsan Khan, Meera, and Wiam Dhamani, was also expected to release this Eid, but has now been delayed to Eidul Azha. According to industry insiders, the delay is due to production issues, while director Shahzad Rafique said it was a conscious decision by the producers.
“For the betterment of the film industry, we felt we should delay the film because we did not want to compete with Syed Noor’s film. There should not be any competition between film-makers at this stage,” said Rafique.
Meanwhile, confusion has also swirled about whether Billu Da Kharak starring Moammar Rana, Shafqat Cheema and Saima will premiere. The film was quietly shot six months ago and according to producers, will be released shortly after Eid. | | See Also in Showbiz News
|
|  Denmark takes Eurovision crown
20 May 2013
MALMOE - Twenty-year-old barefoot singer Emmelie de Forest was the toast of Denmark Sunday after winning this year's Eurovision Song Contest in the Swedish city of Malmoe
Her song, "Only Teardrops" confirmed its status as the bookmakers' favourite to register a comfortable win at Saturday night's finals, scoring 281 points at a glittering ceremony watched by millions of viewers. Azerbaijan was the runner-up on 234 points, followed by Ukraine with 214 points.
"Europe adores Emmelie," Denmark's ... Full Story |  Kris and Rob split again
20 May 2013
Kristen Stewart and Robert Pattinson have called time on their troubled romance yet again.
The Hollywood couple has reportedly decided to end their relationship after a rocky year that saw them break up and get back together again several times after she was caught cheating on him with married movie director Rupert Sanders.
Despite being snapped together looking cosy at Coachella Festival and out celebrating Kristen's birthday in recent weeks things have now turned sour between them according ... Full Story |  Gatsby star swaps flapper dresses for duffel coats
20 May 2013
"Great Gatsby" actress Carey Mulligan traded in her Tiffany jewellery and Prada-designed flapper dresses for polo necks and duffel coats in her second star turn at the Cannes Film Festival Sunday in the Coen brothers' eagerly anticipated "Inside Llewyn Davis".
Mulligan stars with Justin Timberlake and Oscar Isaac as folk singers chasing fame and success in early 1960s New York in a bleakly comic film greeted by one critic as the "best so far at Cannes" while another hailed a "stupendous ... Full Story | Russian director Balabanov dies at 54
20 May 2013
MOSCOW: Alexei Balabanov, a director who captured the essence of Russia's early post-Soviet years with cult films about crime and the war in Chechnya, has died at the age of 54 ... Full Story | Justin Bieber buying engagement ring?
20 May 2013
BEVERLY HILLS: Justin Bieber is reportedly buying a diamond ring for Selena Gomez.
Beverly Hills jeweller Neil Lane has been tasked with designing the £650,000 item with friends ... Full Story | Lennon guitar sells for $408,000
20 May 2013
LOS ANGELES: A custom-made electric guitar played by the late John Lennon and George Harrison of the Beatles sold at a New York auction for $408,000, said officials with the ... Full Story | Music therapist Emeli Sande
20 May 2013
LOS ANGELES: Emeli Sande wants to be a music therapist. The 'Next To Me' singer originally studied neuroscience before her music career took off and although she is thrilled with ... Full Story | Paltrow's food obsession
20 May 2013
CALIFORNIA: Gwyneth Paltrow is obsessed with food. The actress has produced two cookbooks and says her love of cooking and eating came from her foodie father Bruce Paltrow, who ... Full Story |
| |
|
|
|
|
|
| Dil-E-Muztar Director: Shehzad Kashmiri
Writer: Aliya Bukhari
Producer: Momina Duraid
Cast: Sanam Jhung, Imran Imran Abbas, Sarwat Gilani, Humayun ... |
| | | | Mil Ke Bhi Hum Na Milay Cast:Nadeem Baig,Saba Faisal,Asad Malik,Imran Bukhari,Natasha,Zara Akbar,Babar Ali,Zebu
Written By: Huma Kokab Bokhari
Directed By: Faisal ... |
| | Fatma Gul Fatma gul, Kerim Ilgaz, Meryem Aksoy, Mustafa Nalcali, Yasaran and Munir Telci |
|
|
|
|
|
|
|
|
|
|
