 | Nida Azwer presents pre-Eid White Label collection
02 August 2012
|
| 
KARACHI:
Nida Azwer is no amateur when it comes to fashion. After she made her entry into the fashion scene in 2005 and was subsequently nominated for the Lux Style Awards for Best Fresh Emerging Talent in 2008, Azwer has kept her signature look while also keeping up with the times by regularly showcasing her work over the years.
Following the success of her Parinda Collection — where peacock motifs were the central theme — and her White Collection — which was inspired by African and Mughal designs — Azwer delivered her latest, the White Label, by holding an exhibition on July 31 at the Nida Azwer Studio in Karachi. “It started at 9am and the stock was sold out by 2pm,” said Azwer , clearly pleased with the outcome. “We had to re-stock.”
Introducing detailed Kalami embroidery, which is prominent in Pakistan’s northern region, along with her new initiative of screen-printing sea creatures, Azwer was eager to see Karachi’s response at the event. When asked what inspired the Kalami embroidery and appliqué work, she said that she believes in reviving old-fashioned trends by transforming them into something more contemporary — something a Pakistani woman would wear in this age and time. “Pakistani craft has rich heritage and we should definitely appreciate it,” she said.
Commenting on her odd choice of screen-printing sea life — fish, coral, octopuses and seahorses — she joyfully said that she loves all these sea creatures and believes the designs are different.
Ironically, the White Label collection doesn’t just exhibit white outfits; it also showcases energetic colours including red, green, blue, maroon and various shades of brown and beige, celebrating the festive mood of Eid. Exhibiting prêt and formal wear, the entire collection encompasses a wide array of fabrics such as boski, cotton, cotton net and crepe silk, appealing to all age groups. With a price range of Rs4,000 to Rs30,000, the collection seeks to charm women who adore animal-inspired embellishments on their outfits.
Loyal clients
After purchasing two outfits, guest Mehreen Obaid said: “These aren’t specifically meant for Eid,” clarifying that these outfits can be worn at other events as well.
Farzana Faisal, a Nida Azwer die-hard, said that the reason Azwer has made a mark is because “her stuff is different from other designers”. “Just look at her block-printing — I am a big fan of hers!” She added that she has been a regular client for almost four years.
One observation made by some shoppers was that Azwer’s famous embellished peacocks — the theme of her previous collection — were absent. “This is not my Parinda Collection!” exclaimed Azwer.
“I love to work on detailed, intricate designs, be it Mughal-inspired or based on European designs,” said Azwer, who is known for revamping traditional concepts into trendy, wearable designs. | | See Also in Showbiz News
|
|  Katy’s Madonna disaster
19 June 2013
California, US: Katy Perry dyed her hair black after an attempt to bleach her locks like Madonna went wrong.
The ‘Firework’ singer has been dying her hair black since she was 15 and Katy - who is naturally blonde - admitted she only turned to the darker hue after a bleaching disaster. Speaking in a video to promote her July Vogue cover, she said: ‘’I’ve been dying my hair black since I was 15. The whole reason I dye it is that I was 15 and I chopped it all off. I had it bleached blonde like ... Full Story |  Pattinson heading to Canada
19 June 2013
Los Angeles: The 27-year-old actor is going to stay in a luxury pad at a lake in Toronto throughout July and August with his sister Lizzie as he tries to escape the drama surrounding his split from Kristen Stewart. The home comes with a speedboat moored nearby and the Hollywood heartthrob intends to spend the summer relaxing with his sibling and writing music. A source told the Daily Star newspaper: ‘’Rob is renting a house in Bloor West Village in Toronto for July and August. ‘’Rob needs ... Full Story |  Motorhead, Black Sabbath top UK metal music awards
19 June 2013
LONDON: Veteran British rock bands Motorhead and Black Sabbath were crowned the kings of heavy metal on Monday, winning the top accolades at the UK’s top metal music awards, the Metal Hammer Golden gods.
Motorhead, best known for its 1980 hit “Ace of Spades”, received the Golden gods awards at the 11th annual ceremony for making a significant contribution to the rock and heavy metal industry over nearly four decades. Black Sabbath won the award for best album for “13” which soared to No. 1 in ... Full Story | Ben says three kids enough
19 June 2013
CALIFORNIA: The Oscar-winning actor-and-director - who has daughters Violet, seven and Seraphina, four, as well as 15-month-old son Samuel with wife Jennifer Garner - has revealed ... Full Story | Miller feels ‘complete’ as mother
19 June 2013
NEW YORK: The 30-year-old actress - who gave birth to Marlowe, her first child last July - loves the experience of motherhood and admits it’s a great feeling knowing that her ... Full Story | Kim ‘excited’ with new baby
19 June 2013
Los Angeles: Kim Kardashian is ‘’feeling really good and excited’’ about her new baby daughter. The 32-year-old reality TV star gave birth to her first child last Saturday. But ... Full Story | Caprice for housewives’ show
19 June 2013
London: Caprice will reportedly star in a new show based on the US series Real Housewives set in London. Ladies of London will air on Bravo later this year, with other famous wives ... Full Story | Rihanna signs up for love therapy
19 June 2013
London: Rihanna has allegedly signed up for love therapy. The ‘Stay’ hitmaker is said to be pining for the ‘’love of her life’’ Chris Brown following their recent split and his ... Full Story |
| |
|
|
|
|
|
| VEERANIYAN Executive Producer:
Shehzad Riaz
Producer:
Shahzeb Riaz,Mobeen Ahmed
Director :
Kaleem Rajpoot,Abid Hassan
Writer:
Abid ... |
| | Dug Dugi Cast: Durdana Butt, Ashraf Khan, Shagufta Ejaz, Azfar Rehman & Nausheen Shah
Directed by: Rana Rizwan
Written by: Khurram Abbas & Wajih ... |
| | Naqaab Nazrul Islam & Media Mind Production
Directed By:Aalia Rasheed, Shabahat Qamar
Written By:Asad Ali Shah
Cast:Shamyl Khan,Erum ... |
| | Humnasheen Starring Adnan Siddiqui. Faiza hasan. Areej fatima. Rija, aamir qureshi , Hamoyoun Asharaf ,sara khan , Raheel butt , sundas , mustafa ... |
| | Susral Ke Rang Anokhay Director: Assorted
Writer: Assorted
Producer: Maria Wasti & Erum Bint e Shahid
Cast: Maria Wasti & Erum Bint e Shahid |
|
|
|
|
|
|
|
| | | Morning With Farah Executive Producer/Host : Farah Hussain
Director/Producer : Zagham ul Islam |
| | Nachley Season 4 Host: Waqar Zaka
Judges: Moamar Rana, Faisal Qureshi and Film Star Resham. |
| | Sur Kshetra Host By: Ayesha Takia
Starring: Atif Aslam, Himesh Reshamiya, Abida Parveen, Runa Laila and Asha Bhosle. |
|
|
|
|
|
|
