spacer
Home Page
NewsMaria B goes from lawn to linen
13 November 2013
Maria B goes from lawn to linen

 

KARACHI:
Designer Maria Butt aka Maria B. has been a player on the fashion circuit for over a decade. While she has managed to maintain a consistent presence in a competitive market, she is still a far cry from being in the ranks of hot and happening retail brands. With M girl, a line of stitched cottons and a lawn collection under the her belt, the designer is now venturing into a collection of linen, an area that has mostly been dominated by textile house Gul Ahmed.
With three-piece, unstitched suits in a range of dark and bright winter shades like charcoal grey, fuchsia and mustard yellow, Maria says her linen line is a business-savvy undertaking.
“Pakistan has a vast Northern region with very cold winters and there is hardly anyone catering to that sizeable market,” says Maria, adding that the sheer size of the lawn market often means designers cater to just the summer season.
She says the idea occurred to her because of the nature of Lahore winters — luxurious yet affordable ready-to-wear winter clothing was very much the need of the hour. “A smart businessperson sees an opportunity and acts on it. What followed is a historical achievement — we are the first designer linen in Pakistan’s history… the market went crazy,” she adds.

Crazy isn’t the word we would use to describe the market response to her linen venture, considering the mixed reaction her designer linen announcement has received on Facebook. Priced between Rs4,400 to Rs5,000, some consider her line too expensive given the simplicity of the fabric. Others critique it for bringing nothing new to the table. The ads show the same old galas on long, unstructured shirts — where’s the innovation?
Despite the mixed reviews, Maria appears to be on a roll as she plans to launch her Indian Pashmina collection on November 15, which she has already introduced to her customers in India last month. “We will also be launching our Indian lawn collection here in February and later in New Delhi,” she shares. This particular line is priced at below Rs4,200 and has also been exported to England, where Maria says the demand is high.

When asked whether Karachi will warm up to the winter fabric, Maria maintains that it absolutely will. “Linen is rayon, a wood-pulp based fabric. It is cool in the summer and warm in the winter. Our sales there are good and we predict that Karachi will be the next big linen market. Not as big as lawn of course, but it has great potential.”
Although the designer works had to maintain a presence in both local and international markets, her ramp collections hardly get rave reviews. Most recently, her PSFW 2013 Sunshine Collection had some lovely colours, but featured ponchos, jumpsuits and asymmetrical hemlines that are quite passé.
“I go to fashion weeks when I want to and if I want to,” Maria says in her defense. “If it makes business sense to me I will participate, otherwise I can’t stand the fake crowd dying to be seen in the front row and blowing their own trumpets,” she says. “I have a different vision of fashion now — one that is streamlined and practical. I now have a sense of what sells in retail,” she adds.
Whatever her decisions may be when it comes to fashion weeks, with her linen collection Maria is a catalyst for a new trend and expects it to quickly gain momentum.
NewsSee Also in Showbiz News
Marvel announces new Avengers, Captain America, Thor movies among 9 new films
29 October 2014

LOS ANGELES: Marvel on Tuesday unveiled plans for nine new superhero movies through 2019, expanding a universe anchored on blockbuster franchises including “The Avengers” and “Captain America.” In a surprise announcement, the studio revealed there will be a new two-part “Avengers” sequel in 2018-2019. This will be in addition to one it has already announced for next year to follow the record-breaking 2012 original. A trailer of Avengers: Age of Ultron was released last week. The studio also ... Full Story
No laughing matter: Comedian Saad Haroon means business
29 October 2014

KARACHI: For a person who has been performing stand-up comedy in Pakistan for more than a decade and that too in English, Saad Haroon deserves an award. The stand-up comedian recently participated in Laugh Factory’s Funniest Person in the World competition and secured the second position behind Finland’s Ismo Leikola. Speaking to The Express Tribune, the comedian, who is now based in New York, spoke about his remarkable run at the inaugural Laugh Factory Funniest Person in the World ... Full Story
Who’s the prettiest of them all?
29 October 2014

KARACHI: The grand finale of Veet Miss Super Model, 2014, was a spectacle to remember with stunning supermodels, ingenious designers and multi-faceted artists enveloping the Karachi Expo Center where the event took place. While taking the ramp, the top 12 contestants, were adorned in Sania Maskatiya’s exquisite collection. The charming, subtle tone of the digital prints matched the starry theme of the night. Pearl embellishments on the short shirts plus the black and white chrome patterned ... Full Story
This or that? Purple-black reign
29 October 2014

The 9th Rome Film Festival held at the Auditorium Parco Della Musica in Rome, Italy was more than just a star studded bash. The stars rocked looks ranging from “sweet and sassy,” ... Full Story
King Khan revels in stardom
29 October 2014

NEW DELHI: Since the 1990s, Shahrukh Khan’s movies have been creating fireworks at the box office during the Diwali festival. Remaining true to tradition, the superstar’s latest ... Full Story
Pop stars die 25 years younger
29 October 2014

SYDNEY: It’s long been said that pop stars live fast and die young, but a new Australian study has added scholarly credibility to the adage, finding that US musicians die up to 25 ... Full Story
Swift goes pop for giant release
29 October 2014

NEW YORK: Moving more decisively away from her country roots, Taylor Swift on Monday released a danceable pop album that the beleaguered record industry hopes will be the year’s ... Full Story
Katy Perry back to her ex
29 October 2014

Pennsylavania: Katy Perry has supposedly sparked fresh romance rumours after she and Diplo were seen cozying up together during her birthday celebrations. The Teenage Dream singer ... Full Story
Space agency to make sci-fi movies
29 October 2014
1984 anti-Sikh riots: US court summons Bachchan
29 October 2014
Saad Haroon: The runner up Funniest Person in the World
28 October 2014
K for Karachi, L for love
28 October 2014
Looking for rubies in a mountain of rocks
28 October 2014
Documentary on Chinese constitution termed ‘illegal business’
28 October 2014
Raveena Tandon: 40 and still naughty
28 October 2014
Kaling ‘honoured’ by Malala mix-up
28 October 2014
Victoria Beckham tops British managers list
28 October 2014
Ouija aims to top box office
28 October 2014
Tony Bennett, Lady Gaga to Play Hollywood Bowl
28 October 2014
McConaughey: New film Oscar-worthy
28 October 2014
IN BRIEF
28 October 2014
Film review: Serena, let down by storyline
28 October 2014
Deepika Padukone on finding Mohini
25 October 2014
‘Selena is beautiful’
25 October 2014
Keira to make Broadway stage debut
25 October 2014
Awaz.tv
Privacy Policy: We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

Disclaimer: Awaz.tv is not responsible for any content linked to or referred to from these pages. All videos, live tvs, blogs or video links point to content hosted on third party websites or members. We are using third party links for live tvs. Users who upload these videos or blogs agree not to upload illegal content when creating their user accounts. Awaz.tv does not accept responsibility for content hosted on third party websites or by the members. If you have any questions please contact us.
Copyright © 2000-2014 AWAZ.TV. All rights reserved unless where otherwise noted.