spacer
Home Page
NewsMaria B goes from lawn to linen
13 November 2013
Maria B goes from lawn to linen

 

KARACHI:
Designer Maria Butt aka Maria B. has been a player on the fashion circuit for over a decade. While she has managed to maintain a consistent presence in a competitive market, she is still a far cry from being in the ranks of hot and happening retail brands. With M girl, a line of stitched cottons and a lawn collection under the her belt, the designer is now venturing into a collection of linen, an area that has mostly been dominated by textile house Gul Ahmed.
With three-piece, unstitched suits in a range of dark and bright winter shades like charcoal grey, fuchsia and mustard yellow, Maria says her linen line is a business-savvy undertaking.
“Pakistan has a vast Northern region with very cold winters and there is hardly anyone catering to that sizeable market,” says Maria, adding that the sheer size of the lawn market often means designers cater to just the summer season.
She says the idea occurred to her because of the nature of Lahore winters — luxurious yet affordable ready-to-wear winter clothing was very much the need of the hour. “A smart businessperson sees an opportunity and acts on it. What followed is a historical achievement — we are the first designer linen in Pakistan’s history… the market went crazy,” she adds.

Crazy isn’t the word we would use to describe the market response to her linen venture, considering the mixed reaction her designer linen announcement has received on Facebook. Priced between Rs4,400 to Rs5,000, some consider her line too expensive given the simplicity of the fabric. Others critique it for bringing nothing new to the table. The ads show the same old galas on long, unstructured shirts — where’s the innovation?
Despite the mixed reviews, Maria appears to be on a roll as she plans to launch her Indian Pashmina collection on November 15, which she has already introduced to her customers in India last month. “We will also be launching our Indian lawn collection here in February and later in New Delhi,” she shares. This particular line is priced at below Rs4,200 and has also been exported to England, where Maria says the demand is high.

When asked whether Karachi will warm up to the winter fabric, Maria maintains that it absolutely will. “Linen is rayon, a wood-pulp based fabric. It is cool in the summer and warm in the winter. Our sales there are good and we predict that Karachi will be the next big linen market. Not as big as lawn of course, but it has great potential.”
Although the designer works had to maintain a presence in both local and international markets, her ramp collections hardly get rave reviews. Most recently, her PSFW 2013 Sunshine Collection had some lovely colours, but featured ponchos, jumpsuits and asymmetrical hemlines that are quite passé.
“I go to fashion weeks when I want to and if I want to,” Maria says in her defense. “If it makes business sense to me I will participate, otherwise I can’t stand the fake crowd dying to be seen in the front row and blowing their own trumpets,” she says. “I have a different vision of fashion now — one that is streamlined and practical. I now have a sense of what sells in retail,” she adds.
Whatever her decisions may be when it comes to fashion weeks, with her linen collection Maria is a catalyst for a new trend and expects it to quickly gain momentum.
NewsSee Also in Showbiz News
Coke Studio 7: Catchy, but devoid of substance
22 September 2014

KARACHI: Aamir Zaki and Ustad Rais Khan are musicians who are fonder of each other than we are of their music. While Zaki usually laments over how Pakistan couldn’t give Khan sahab the respect that India gave Pandit Ravi Shankar, Khan sahab believes that no one flirts with the western style of music in Pakistan better than Zaki. The first episode of Coke Studio season seven, which features both the maestros in separate songs, is an important development for Pakistani music. Not only is it so ... Full Story
Violence makes for hit TV in Turkey
22 September 2014

ISTANBUL: Sefer Calinak killed his first wife when he was 17 and murdered his girlfriend a few decades later with an axe. Now, the 62-year old is making the rounds on hit Turkish TV shows, part of a ratings race increasingly driven by a thirst for violence. From breakfast shows playing CCTV footage of robberies and road-rage incidents to punch-ups in parliament on the nightly news, Turkish television is saturated with images of brutality — a symptom and perhaps cause, psychiatrists and rights ... Full Story
The timeless Shabana
22 September 2014

MUMBAI: Known for her convincing characters on screen, seasoned film and theatre actor, Shabana Azmi says that actors can enrich the characters they play by drawing upon their personal experiences to make their performance more gripping and life-like. She credits her parents, Kafi and Shaukat along with her husband, Javed Akhtar and co-stars Shyam Benegal, Shashi Kapoor and Jennifer Kapoor as the people who have influenced her thought process and personality the most. “Then there are all the ... Full Story
TV TALK : Grey’s Anatomy stars pay homage to Orange Is The New Black
22 September 2014

It is really hard to find any similarities between the popular TV shows, Grey’s Anatomy and Orange Is The New Black. One of them is a medical drama whilst the other is a comedy ... Full Story
Did you know? Tyrwin Lannister to be back on Game Of Thrones
22 September 2014

Last seen suffering the most humiliating death in Game of Thrones history, Charles Dance hints that his character, Tyrwin Lannister might not be gone for good. While promoting his ... Full Story
Gemma Ward makes modelling comeback
22 September 2014

Retired Australian top model Gemma Ward made a surprise return to the catwalk at Milan Fashion Week 2015, IANS reported. After a seven-year hiatus, Ward, who once dated late actor ... Full Story
Clooney ready for parenthood
22 September 2014

London: The 53-year-old actor is set to tie the knot with British lawyer Amal Alamuddin, who he became engaged to in April. This will mark his second marriage, after being with ... Full Story
Liam Neeson likes to play loners
22 September 2014

NY: The Taken star’s latest film, A Walk Among The Tombstones, sees him play ex-NYPD officer and recovering alcoholic Matt Scudder, who reluctantly agrees to help a drug trafficker ... Full Story
Brand, Jamima split
22 September 2014
Beatles’ Eleanor Rigby sculpted from £1m of bank notes
22 September 2014
Stephen Fry’s latest autobiography
22 September 2014
Huma Adnan on Pakistani and Indian fashion
20 September 2014
I don’t make tacky films: Farah Khan
20 September 2014
Iran sentences youth over dancing in viral video
20 September 2014
Five sure-fire health benefits of red meat
20 September 2014
Emma Watson to receive Britannia award
20 September 2014
Happy dancers sentenced to 91 lashes
20 September 2014
Angelina effect on cancer tests
20 September 2014
Lenny Kravitz back with new album at 50
20 September 2014
Frisbey to star in King Arthur
20 September 2014
Exhibition in India receives ‘Alishan’ response
18 September 2014
To dwell is to garden
18 September 2014
Did you know? Fawad Khan, Sonam Kapoor plan visit to Wagah Border
18 September 2014
Nature, sportswear inspire designs at London Fashion Week
18 September 2014
Leonardo DiCaprio now a UN messenger of peace for climate
18 September 2014
Pakistan TV Dramas Watch Pakistani TV
Agar Tum Na Hotay
Agar Tum Na Hotay
Starring Sania Shamshad, Kunwar Arsalan, Hassan Ahmed, Yasir Shuro, Uroosa Qurashi, Maryum Ansari etc Directed By Fahim Burney Written ...
HAQ MEHER
HAQ MEHER
Starring Sidra Batool, Hasan Niazi, Zainab Qayyum (Z.Q), Mehmood Aslam, Qavi Khan, Humera Ali, Khurram Peter, Sabahat Bukhari, Noushaba ...
Uff Meri Family
Uff Meri Family
CAST OF Uff Meri Family
Karadayi
Karadayi
Cast of Karadayi
Lage Na Jia
Lage Na Jia
Coming soon
Show All Dramas
Pakistan TV Dramas Watch Indian TV
Noor Morning Show
Noor Morning Show
Host: Noor Chaudhry
Good Morning Pakistan
Good Morning Pakistan
Host: Nida Yasir
Jago Pakistan Jago
Jago Pakistan Jago
Hosts: Fahad Mustafa & Kiran Khan Directed By: HAJJI AL BALOS PRODUCED BY: RABIYA ARIF
Morning With Farah
Morning With Farah
Executive Producer/Host : Farah Hussain Director/Producer : Zagham ul Islam
Utho Jago Pakistan
Utho Jago Pakistan
Hosts: Shaista Wahidi
Show All TV Shows
Awaz.tv
Privacy Policy: We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

Disclaimer: Awaz.tv is not responsible for any content linked to or referred to from these pages. All videos, live tvs, blogs or video links point to content hosted on third party websites or members. We are using third party links for live tvs. Users who upload these videos or blogs agree not to upload illegal content when creating their user accounts. Awaz.tv does not accept responsibility for content hosted on third party websites or by the members. If you have any questions please contact us.
Copyright © 2000-2014 AWAZ.TV. All rights reserved unless where otherwise noted.