spacer
Home Page
NewsMaria B goes from lawn to linen
13 November 2013
Maria B goes from lawn to linen

 

KARACHI:
Designer Maria Butt aka Maria B. has been a player on the fashion circuit for over a decade. While she has managed to maintain a consistent presence in a competitive market, she is still a far cry from being in the ranks of hot and happening retail brands. With M girl, a line of stitched cottons and a lawn collection under the her belt, the designer is now venturing into a collection of linen, an area that has mostly been dominated by textile house Gul Ahmed.
With three-piece, unstitched suits in a range of dark and bright winter shades like charcoal grey, fuchsia and mustard yellow, Maria says her linen line is a business-savvy undertaking.
“Pakistan has a vast Northern region with very cold winters and there is hardly anyone catering to that sizeable market,” says Maria, adding that the sheer size of the lawn market often means designers cater to just the summer season.
She says the idea occurred to her because of the nature of Lahore winters — luxurious yet affordable ready-to-wear winter clothing was very much the need of the hour. “A smart businessperson sees an opportunity and acts on it. What followed is a historical achievement — we are the first designer linen in Pakistan’s history… the market went crazy,” she adds.

Crazy isn’t the word we would use to describe the market response to her linen venture, considering the mixed reaction her designer linen announcement has received on Facebook. Priced between Rs4,400 to Rs5,000, some consider her line too expensive given the simplicity of the fabric. Others critique it for bringing nothing new to the table. The ads show the same old galas on long, unstructured shirts — where’s the innovation?
Despite the mixed reviews, Maria appears to be on a roll as she plans to launch her Indian Pashmina collection on November 15, which she has already introduced to her customers in India last month. “We will also be launching our Indian lawn collection here in February and later in New Delhi,” she shares. This particular line is priced at below Rs4,200 and has also been exported to England, where Maria says the demand is high.

When asked whether Karachi will warm up to the winter fabric, Maria maintains that it absolutely will. “Linen is rayon, a wood-pulp based fabric. It is cool in the summer and warm in the winter. Our sales there are good and we predict that Karachi will be the next big linen market. Not as big as lawn of course, but it has great potential.”
Although the designer works had to maintain a presence in both local and international markets, her ramp collections hardly get rave reviews. Most recently, her PSFW 2013 Sunshine Collection had some lovely colours, but featured ponchos, jumpsuits and asymmetrical hemlines that are quite passé.
“I go to fashion weeks when I want to and if I want to,” Maria says in her defense. “If it makes business sense to me I will participate, otherwise I can’t stand the fake crowd dying to be seen in the front row and blowing their own trumpets,” she says. “I have a different vision of fashion now — one that is streamlined and practical. I now have a sense of what sells in retail,” she adds.
Whatever her decisions may be when it comes to fashion weeks, with her linen collection Maria is a catalyst for a new trend and expects it to quickly gain momentum.
NewsSee Also in Showbiz News
Contradicting reports on Sonam Kapoor's health
02 March 2015

Mumbai: Television reports claim that Sonam Kapoor has tested positive for swine flu and is being flown back to Mumbai from Gujarat, where she was shooting for Prem Ratan Dhan Payo. According to an NDTV report the actress has been in Gujarat for last 10 days. She had complained of a soar throat and fever and was therefore admitted to a Rajkot hospital. On being tested positive for swine flu, arrangements were made for a chartered flight was to fly her back to Mumbai, NDTV quoted a source. ... Full Story
Moving on from Baby Doll
02 March 2015

NOIDA: After getting recognised for her hit peppy numbers, singer Kanika Kapoor says she will now sing more of classical Indian numbers this year to popularise the genre in the Hindi film industry. “I will bring classical music back very soon… This year people will listen to more of it from me. I have my Youtube channel coming up which will demonstrate some classical tracks which I’m creating,” Kanika told. The 33-year-old, who had shot the music video of localised version of internationally ... Full Story
Akhtar offers Mohiuddin role in Bollywood film
02 March 2015

KARACHI: Pakistani film actor, Ghulam Mohiuddin has been offered a role in a Bollywood film by renowned writer and lyricist, Javed Akhtar reported the Roznama Express. Akhtar in a telephonic conversation with the publication revealed that he had offered Mohiuddin to appear in Bollywood films. “He is a legend of the Pakistani film industry and Indian actors will get to learn a lot by working alongside him,” stated Akhtar. He added that, “Pakistani artistes are playing an important role in the ... Full Story
Ali Zafar and wife name baby girl Alyza
02 March 2015

Following the birth of Ali Zafar’s daughter on February 23 the couple have decided to name her Alyza after lengthy discussions, The Times of India reported. The couple, who got ... Full Story
A taste of Americana in Karachi
02 March 2015

KARACHI: International musicians have always been a rarity in Pakistan so whenever a group from overseas visits the country, it is bound to draw attention. Recently, the Americana ... Full Story
Adnan Sami applies for Indian citizenship
02 March 2015

Mumbai: Pakistani singer Adnan Sami has applied for Indian citizenship for a second time despite an earlier plea of his getting rejected. Pakistani singer Adnan Sami has applied ... Full Story
Disabled rockers earn Eurovision semi-final spot
02 March 2015

HELSINKI: Middle-aged rock band PKN has won the spot to represent Finland at the Eurovision Song Contest after TV viewers strongly backed the rockers with learning ... Full Story
People say my work is weard: Rita
02 March 2015

Pristine: Rita Ora knows some people think her way of working is ‘weird’. The 24-year-old Brit has been busy with her upcoming album, which is due out later this year. While in the ... Full Story
US astronauts begin spacewalk
02 March 2015
I haven’t dated anyone in years: Swift
02 March 2015
‘Don’t hack JLaw’
02 March 2015
Iran says ready to let in Internet firms
02 March 2015
Oabam, Nasa lead Leonard Nimoy tributes
02 March 2015
Love is rare: Moore
02 March 2015
Husband fined for saying I don’t love you
02 March 2015
JLaw clears up rumours
02 March 2015
Redefining ethnic appeal
28 February 2015
Back to basics
28 February 2015
Music duo Daft Punk unmasked and preserved
28 February 2015
Big B named ‘Timeless Fashion Icon’
28 February 2015
Lupita’s $150K Oscars dress stolen
28 February 2015
Madonna reveals whiplash injuries after stage fall
28 February 2015
Bright lights on dwarf planet perplexes Nasa
28 February 2015
Kanye says sorry to Beck for Grammy verbal attack
28 February 2015
Elvis returns to Vegas
28 February 2015
Pakistan TV Dramas Watch Pakistani TV
Bewafai Tumhare Naam
Bewafai Tumhare Naam
Cast: Iffet Omar, Yasir Nawaz, Mansha Pasha, Omair Rana Written By: Ambreen Latif Directed By: Ameer Iqbal Produced By: Master Mind
Chup Raho
Chup Raho
Cast of Chup Raho
Meray Khuda
Meray Khuda
Meray Khuda, Hum Tv
Meri MAA
Meri MAA
Kamran Jilani , Suzain Fatima , Madiha rizvi , Anwar Iqbal , Faizan Khuwaja , Hasan Ahmed , Seema Seher , Fazal hussain and others Directed ...
Mere Khwab Louta Do
Mere Khwab Louta Do
Aijaz aslam, Saba faisal, Teepu shah, Teepu yorguc, Gul e rana, Najeeba faiz, sumaiya malik and others
Show All Dramas
Pakistan TV Dramas Watch Indian TV
GOOD MORNING ZINDAGI
GOOD MORNING ZINDAGI
Senior Producer & Director : Ahmed Ali Hashmi Host: Noor Senior Controller Programs: Kashif Shehzad Controller programs: Kamran ...
Morning With Juggun
Morning With Juggun
Host :Juggun Kazim Directed By : Qaisar Sharif
Jeet Ka Dum
Jeet Ka Dum
Host : Faisal Quresh
Subh E Pakistan
Subh E Pakistan
Starring Dr Aamir Liaquat Directed By Dr Aamir Liaquat Written By Dr Aamir Liaquat
Inaam Ghar Plus
Inaam Ghar Plus
Starring: Aamir Liaquat Husain Genre: Dr Aamir Liaquat Husain Directed By: Aamir Liaquat Husain
Show All TV Shows
Awaz.tv
Privacy Policy: We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

Disclaimer: Awaz.tv is not responsible for any content linked to or referred to from these pages. All videos, live tvs, blogs or video links point to content hosted on third party websites or members. We are using third party links for live tvs. Users who upload these videos or blogs agree not to upload illegal content when creating their user accounts. Awaz.tv does not accept responsibility for content hosted on third party websites or by the members. If you have any questions please contact us.
Copyright © 2000-2015 AWAZ.TV. All rights reserved unless where otherwise noted.